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The Top Five Reasons Your House Hasn’t Sold!Why won’t your house sell? One day a woman named Mary called to ask for real estate advice. She started by saying that her house had been listed for four months with another agent. Activity was slow and she had no offers. When she questioned her agent, she was simply told, "Well, selling a house takes time. "Quite rightly, that answer didn’t satisfy Mary. Nationwide research shows that there are five main reasons real estate doesn't sell in a timely fashion. Price Condition Location Listing Agent Marketing Plan (which includes ease of showing) The Initial Interviews Each agent had proved Mary a written price opinion, which is called a comparable market analysis (CMA). Two agents had recommended a similar price, and the other had suggested a price that was a bit higher. Mary said one of the agents told her she could get $20,000 more than the other two agents had quoted. The agent was so enthusiastic, believable and convincing that Mary really believed this agent. After all what did Mary know about market values? This agent was an expert. "Buying" a Listing What probably happened is the agent "bought" the listing by quoting Mary a higher price during her presentation, knowing that Mary’s house would never really sell at that price. More likely than not, the agent intended to wait a few weeks before convincing Mary to lower the price.
By then it's not on other agent's radar. They've bypassed it because
of the high price.
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